Case study · Fashion
Bloomin' SocksAmerican-made socks and blankets, with a purpose built into the store
A full store design for an American-made sock and blanket brand that supports youth programs, with collections for FFA and 4-H, custom socks for businesses and a fundraising program for schools and clubs. We keep updating it.
- Industry
- Fashion
- Services
- Store design, Ongoing updates, Charity campaigns
- Platform
- Shopify
- Market
- United States
- Status
- Live · ongoing work
- 200+products across socks, blankets and fundraisers
- 4steps to start a fundraiser
- 100%made in the USA
Overview
Bloomin' Socks, part of Bloom for Good, sells socks and woven blankets made in the USA, designed to celebrate agriculture, community and country. Every sale is tied to a purpose: supporting youth programs, schools and nonprofits.
We designed the full store and have kept working on it since, adding new collections, pages and campaigns as the brand grows, including charity socks: designs where every purchase raises money for a named charity, most often a farm charity.
Inside the store
A tour of what we built.
- 01
Purpose on the first screen
The homepage says what the brand makes and why, then sends shoppers straight to socks or blankets.
- 02
Collections for every community
FFA, 4-H, seasonal and USA collections help members and supporters find their designs quickly.
- 03
Fundraising made simple
Schools, clubs and chapters see how a fundraiser works in four steps, with no upfront cost or inventory, and can get in touch from the same page.
Deliverables
What we built.
- A homepage that leads with the brand's purpose and two clear paths: socks and blankets
- Collections for the communities the brand serves, including FFA, 4-H, seasonal and USA designs
- A custom socks page for businesses looking for branded giveaways
- A fundraising program page explaining the four steps, who it is for and common questions, with an enquiry form
- Charity campaigns, where selected sock designs raise money for a named cause, mostly farm charities, while the campaign runs
- A wishlist, so shoppers can save designs for later
- Ongoing updates as new collections and campaigns launch
The store, live.
Homepage on mobile 
Fundraising on mobile
Behind the work
The services behind this store.
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