Case study · Beauty
BxquisitA hair brand moved from Wix to Shopify, with a build-a-wig tool and email automations
A hair extensions and wig brand moved from Wix to Shopify with a custom build-a-wig tool, email automations, store pickup and stylist videos.
- Industry
- Beauty
- Services
- Migration to Shopify, Custom wig builder, Email marketing
- Platform
- Shopify
- Market
- United States
- Status
- Complete
- 3email automations at launch: a welcome offer, Black Friday and holiday campaigns
Overview
Bxquisit sells hair extensions and wigs from Decatur, Georgia.
It wanted its Wix store moved to Shopify with a similar or better design, a way for customers to build their own wig, and email marketing.
The challenge
The build-a-wig feature needed custom work, and Wix order history could not be imported, so the move was planned around that.
Deliverables
What we built.
- Store design on Shopify, with products checked after the move
- A custom build-a-wig tool
- Email automations: a welcome offer and seasonal campaigns
- PayPal and the domain connected
- A store pickup option
- Stylist videos from YouTube on the store
The store, live.
Homepage on mobile
Outcome
The result.
- Bxquisit's customers can now design their own wig online, and new subscribers are welcomed automatically by email.
Behind the work
The services behind this store.
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