Case study · Local services
Legacy Tattoo CollectiveA tattoo studio moved from Wix to Shopify, built around its artists
A new Shopify site for a tattoo and piercing studio in Fairport, New York: artist bios and portfolios, piercing and booking information in one place, and a shop ready for merchandise, all on the studio's own domain.
- Industry
- Local services
- Services
- Migration to Shopify, Store design, Domain transfer
- Platform
- Shopify
- Market
- United States
- Status
- Complete
- Wixto Shopify, keeping the studio's domain
- 1page for deposits, preparation and aftercare
- 2services, tattoos and piercing, each with its own page
Overview
Legacy Tattoo Collective is a custom tattoo and professional piercing studio in Fairport, New York. Its website was on Wix, and the owners wanted something better and more functional, with room to sell merchandise later.
The brief was clear: tattoos and piercings come first, and clients must be able to find who the artists are, where the studio is and how to book without hunting. The shop is secondary. We moved the content from Wix, kept the studio's bold black-and-white look and rebuilt the site on Shopify.
Inside the store
A tour of what we built.
- 01
The studio first
A full-width black-and-white slider introduces the studio, with booking one tap away in the bar above it.
- 02
Artists, not a product grid
Every artist has a photo, a title, a bio and a portfolio, so clients can choose the right artist for their design.
- 03
Everything before the appointment
Deposits, preparation and aftercare on one page, so clients arrive ready and the studio answers fewer questions.
Deliverables
What we built.
- A homepage with a full-width photo slider, the studio's mission and client reviews
- An artist gallery with a photo, name, title, bio and portfolio for each artist, laid out to make room for new artists
- A piercing services page covering what the studio offers, its jewelry and its single-use needles
- A booking information page with the deposit policy, how to prepare, aftercare and a link to the FAQ
- Contact by phone and text line only, at the studio's request, with no email address on the site
- A blog, and a shop section set up for branded clothing and handmade soap
- The studio's existing domain transferred from Wix and connected to Shopify
The store, live.
Homepage on mobile 
Artist gallery on mobile 
Booking information on mobile
Behind the work
The services behind this store.
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