Chef MiauA subscription store that works out each cat's feeding plan

Chef Miau makes natural, ready-to-serve cat food, cooked in the Basque Country and packed in glass jars, sold on a monthly subscription.

The team came to us before launch with mockups, copy and professional photography, and a tight deadline. We met the next day, confirmed the plan, and started building.

The brief was a conversion-focused store on a premium theme, where a single call to action leads into a short quiz. The quiz asks for the cat's name, weight and activity level, and recommends a monthly quantity across three recipes.

From there, customers subscribe, with the freedom to pause, skip or cancel. The store also had to work for Spain specifically: Spain-only shipping through the brand's logistics partner, Spanish payments, Google Analytics and the Meta Pixel, and cookie consent that meets GDPR and Spain's data protection law (LOPD).

1. 01Ran a discovery call with the founding team the day after their first message, and confirmed feasibility and scope in writing the same evening.
2. 02Built the store from their mockups on a premium theme, with the quiz as the main path into a subscription.
3. 03Used Shopify's own subscriptions, so customers manage their plan from their account without another monthly app fee.
4. 04After launch, tested the full subscription journey with real test orders, and worked with Shopify support until the customer portal behaved exactly as it should.
5. 05Listened to early customer feedback: shoppers wanted to go straight to a product, so the next phase makes the product page the main path and keeps the quiz as a helper.